How should companies be communicating their news today? The press release is to be an endangered species; news organizations are shrinking; and there's a general skepticism about corporate information. But we live in a 24x7 world where new information is paramount, and the need has never been greater for businesses to present their stories, explain their positions, and showcase their products. What are the best routes to take? How do social media fit in to the marketing and PR mix? Those are just some of the questions TEC host Sean Daily asks of this episode's guest, Karen Wickre, Senior Manager of Google's Global Communications & Public Affairs Team.

Karen has worked at Google since 2002, specializing in business writing and media relations. She created and grew the network of official (public) Google blogs, from the first one in 2004 to more than 130 today. In 2008 more than 78 million visitors read those blogs. She also developed Google's corporate strategy using Twitter in 2009; in the first six months, @google gained more than 1.4 million followers, making it one of the largest corporate accounts. Sean and Karen discuss how Google manages its vast array of corporate blogs (and how they determine the need for new ones), press releases, and corporate communications, as well as its presence on social media sites such as Twitter.

Host Sean Daily talks with Weber Shandwick Senior Vice President William Brent about his experiences while living for over a decade in China, and using social media to market cleantech in an era where tradeshows and traditional media are in significant decline.

William leads the Cleantech Practice at Weber Shandwick, providing marketing communications counsel to companies and organizations involved in clean energy, efficiency, water, building, advanced materials, IT, climate and next-gen transportation. His blog can be found at www.mrcleantech.com, and you can find him on Twitter as Mrcleantech.

The success story of the social networking site Facebook is the stuff of legend in the world of marketing. With its meteoric rise to the #1 spot for worldwide social networking sites, Facebook currently boasts over 250 Million active users, with nearly half of those users logging onto the site at least once per day, and the average US Facebook user spending nearly 4.5 hours per month on the site. Facebook has become a top destination not only for students, professionals, and family members but also for marketers seeking to utilize the networks' vast amount of social behavior targeting data that marketers can leveraged to target potential customers in ways never before possible. But is Facebook the right place for marketers and advertisers to be putting their time, money and efforts, and if so, how can they best leverage the platform.

Those are just some of the questions host Sean Daily asks guest Paul Dunay, a Facebook marketing expert, and author of the upcoming book, Facebook Marketing For Dummies. Paul, the Global Managing Director of Services Marketing for Avaya, believes that the current marketing opportunities on Facebook represent a once-in-a-century opportunity for marketers, and provides unparallel access to prospect targeting that cannot be matched on any social networking platform or even Google. Paul blogs at Buzz Marketing for Tech and can be found on Twitter at http://twitter.com/pauldunay.

Leaders today live in a world of dramatic, tumultuous, and unpredictable change—change that is wiping out time-honored businesses and long-standing institutions and ushering in unprecedented opportunities for creative individuals and entrepreneurial organizations. So pervasive is change today it has redefined the first task of leaders everywhere: the job is no longer figuring out how to win at the game of work and life; the job is figuring out the new rules of the game.

That’s the context for Alan Webber’s Rules of Thumb, a guide for leaders, entrepreneurs, and thoughtful individuals in every walk of life who want to make sense for themselves out these confusing, challenging, and compelling times. Drawing from his own experiences as co-founding editor of Fast Company magazine, editorial director of the Harvard Business Review, and chief of policy for the mayor of Portland, Oregon, Webber has produced 52 “rules of thumb”—a collection that is as wise as it is useful, and as honest as it is helpful. The rules come from real-life lessons learned and recorded on three-by-five cards, a trick borrowed from one of the many mentors whose teachings Webber has captured and catalogued in this book.

Host Sean Daily talks with Alan about the book and how business leaders can stay productive, focused and inspired even in today’s turbulent times.

Even if you don't know Matt Mullenweg by name, you almost certainly know his work. Matt (@photomatt on Twitter) is best known as the founding developer of WordPress, the world's most widely used open source blogging tool. He is the founder and CEO of Automattic, the company behind WordPress.com, Akismet.com, and Gravatar.

Sean and Matt discuss the recent release of the much-anticipated WordPress 2.8 upgrade, including its new features and bugfixes, the future for WordPress, WordPress Multiuser (WPMU) and Automattic.

There's no arguing that Twitter is all the rage these days, and organizations want to get in on the act. However, many organizations have been reticent to jump into Twitter and other social media platforms for fear that they might expose their brands to the risk of misrepresentation by employees, or lose control of their corporate message and image. Seeking to address this is a new breed of social media tools targeted towards corporate entities and other organizations who want to build social media staff to man their social outposts, but retain editorial control over what is said, who says it, and when it is said.

In this episode, Sean Daily talks to representatives from one such tool company, TweetFunnel, about the challenges of managing social media and Twitter within organizations as well as the recent 140 TC and TwitterCon conferences with Andreas Wilkens (CEO) and Nathalee Ghafouri (Marketing Manager) from TweetFunnel.

Social media marketing dominates the conversation in the marketing and advertising world these days.  For businesses, however, questions abound: Should your business be using social media marketing, and if so, how?  Which sites should  your business be focusing on building social media outposts on, and how should you go about best taking advantage of those platforms?  And, perhaps most importantly, how do you track your progress and avoid embarrassing mistakes?  Sean Daily asks these questions and others of guest Paul Gillin, a social media marketing expert and the author of the popular book, Secrets of Social Media Marketing.

Most businesses these days either have a blog, or know they need one.. though many don't seem to understand either what to do with them, or how to properly create and manage them. Blogs can provide businesses with a valuable interface to communicate to and with their customers, and a pull vs. push method of getting information to that audience.

So should your company be blogging, and if so, who within your company.. and, how should you be doing it to get maximum value and not just become another lame corporate blog that no one cares about? Host Sean Daily asks these and other questions of guest Chris Baggott, the CEO and co-founder of Compendium Blogware and the former co-founder of the email marketing company ExactTarget.

Chris is also the author of a book from Wiley, Email Marketing By The Numbers, and also one of the featured marketers in another book from Wiley, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Host Sean Daily talks with best-selling author David Meerman Scott about his hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, and how every marketer can generate a World Wide Rave of their own.

Host Sean Daily talks with Pat Sullivan, the original founder of ACT! contact management software who today serves as CEO of FlyPaper, a platform that allows Flash developers and non-developers within organizations to manage Flash applications and content with no programming requirements.

Sean Daily talks with Ken Ross, founder and CEO of ExpertCEO.com a website that enables CEOs to ask questions and solve real world business problems by collaborating with their peers.

Sean talks with Stephanie Miller, VP of Global Marketing at Return Path, about the state of email in today's social media-dominated marketing environment, and learns email marketing best practices for deliverability and campaign success.

Sean speaks with Bob Karr, founder of LinkSV.com (Link Silicon Valley), a site that allows you to connect to the people who build and fund the technology companies of Silicon Valley.

TEC host Sean Daily talks with CRM expert Paul Greenberg, ZDNET CRM blogger, President of The 56 Group and author of the best-selling book CRM at the Speed of Light, Fourth Edition: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers, about CRM 2.0 and Social CRM trends.

Sean discusses the use of inbound marketing techniques and social media strategies that companies can use to increase sales and reduce costs during an economic downturn with Mike Volpe, VP of Marketing at HubSpot.

In this episode, Sean talks to Don Farber, Co-founder of Vineyardsoft, developers of the business activity monitoring solution KnowledgeSync, about the importance of real-time monitoring and response to critical business events to being able to successfuly grow and manage any business.

Host Sean Daily talks with Randy Crocker, VP of Marketing at Revinetix, about how to get rid of tape and go to disk-based backup and recovery solutions in small and medium sized enterprises.

Sean Daily talks with Colin Earl, CEO of Enterprise Wizard, about creating zero-Host coding business process automation (BPA) apps for the enterprise.